What's the problem?
Meta is denying people their legal right to object to their personal data being used in targeted online adverts.
This is despite the outcome of a legal case brought by campaigner Tanya Carroll, which Meta settled in March 2025. Meta said they would stop using her personal data for direct marketing, based on her legal right to object under the UK General Data Protection Regulation (GDPR).
Since then thousands of people have asked Meta to stop using their personal data. Meta took months to reply. When they eventually responded, they said that personal data wouldn’t be used for direct marketing via phone, SMS or email but they failed to confirm that it wouldn’t be used for targeted advertising.
This is why Siân Berry MP has tabled an Early day motion (EDM) n. 1756, that welcomes the outcome of Tanya O’Carroll’s legal challenge against Meta.
The EDM also notes that:
1. The right to object gives individuals the power to refuse tracking and profiling for targeted ads online, and that such objections must be respected in full, without conditions.
2. These rights should not be undermined by delay, inaction, or business models that force users into so-called consenting or paying to protect their privacy.
3. Traditional media organisations and smaller platforms are required to comply with data protection rules, and calls for a level playing field to ensure Big Tech is held to the same legal standards.
4. The Government should fully support the Information Commissioner’s Office to ensure strong, proactive enforcement of data protection law and to support individuals in exercising their legal rights online.
Urge your MP to support this EDM.